Van Cleef & Arpels has partnered with master calligraphist Majid Alyousef to share a message of harmony this Ramadan.
The Saudi Artist has created a creative expression of artwork representing his creation Harmony in Bloom. The artwork is inspired by values that are important to the Masion and values that are particularly important during the Holy Month.
This marks the third year in a row that the Maison’s essence of life, along with the spirit of the season, is reflected into the traditional art form of contemporary calligraphy.
Majid Alyousef
Majid’s artwork highlights his sophisticated style through a creative artwork that offers a harmonious take on the Frivole flower. The calligraphy brush strokes are so vivid as to make the viewer feel as if the heart-shaped Frivole petals are blossoming before them.
Since its foundation, flowers have been a historic source of inspiration to Van Cleef & Arpels, fascinated by its metamorphoses and constant renewal. The Frivole collection, which has inspired Majid’s master artwork, is a luminous ode to flowers where the pieces have been crafted with precious materials thanks to expert savoir-faire.
