Bentley Motors Empowers Successful Women

Lindsay Judge   |   27-12-2021

Bentley Motors has launched the Extraordinary Women Global Initiative, an inaugural mentorship programme to support the UAE on its quest to increase women in leadership roles.


The programme began with a launch event in the UAE under the title of “Forces of Inspiration’ which saw a group of high achieving young women share their stories and knowledge.


The initiative will comprise a series of bespoke Extraordinary Women mentorships that will be organised in various countries around the world, with the aim of increasing the number of women in leadership positions.


The official programme launch event, named ‘Forces of Inspiration’, brought together a group of high-achieving women from across the region – the ‘Founding Pioneers’ – at The Opus in Business Bay, Dubai, to meet and inspire young students. The all-female event consisted of inspirational panel talks, a stimulating gallery exhibition and the official launch of the exclusive mentoring programme.


Bentley Motors Forces of Inspiration Panel Talk One


This global initiative is part of Bentley’s Women In Automotive programme, which aims to employ 30% diverse candidates in management by 2025.


The five Founding Pioneers, who pledged their commitment to the Extraordinary Women initiative are:

  • Amna Habtoor – an entrepreneur with a background in the luxury car industry who later followed her passion and trained as a perfumer.


  • Alanoud Alhashmi, a member of the Young Arab Leaders and CEO of The Futurist Company, which aims to contribute to the UAE’s advancement as a hub of the latest technologies.


  • Reem Al Marzouqi, an engineer and the first citizen of the UAE to be granted a patent in the United States of America for designing a car that can be driven without hands.


  • Amna Al Hashemi, the UAE’s First Female Chef Patron and the founder of the popular Mitts & Trays, and a contributor to the UAE’s surge of women workers in the culinary world.


  • Eman Ali Al Shorafa, COO Danat Al Emarat Hospital for Women & Children – the youngest female Emirati COOs in the UAE’s healthcare sector.


Bentley Motors Forces of Inspiration Pioneers Gallery Display


These successful women were joined in the panel discussions by Hind Al Rabaeesi, the UAE’s first female sports photographer, and founder of HND Studio, and Dr Vian Ahmed, Professor in Industrial Engineering at American University of Sharjah (AUS). Bentley is partnering with AUS, along with Heriot-Watt University, in this initiative. The group shared stories and insights about their professional journeys.


The talks were attended by UAE University students who were invited to ask questions throughout the session. They will also have the opportunity to apply to take part in an exclusive mentoring programme, with the chance to connect with the Pioneers, the university faculties and senior members of the Bentley leadership team.


Four specially selected students will then travel to Bentley’s headquarters in the UK for a one-week visit where they will learn more about the car manufacturer’s diversity and inclusion ambitions and gain valuable career advice while seeing how Bentley engages with its female talent in what is traditionally a male-focused business.


Pioneers Official Gathering at the Launch Event


This initiative will take an annual format, and the students will return to be involved in mentoring the next generation of students. Such is to be the legacy of these Extraordinary Women.


The mentorship programme was officially launched by Jo O’Brien, Head of Sustainable Communications at Bentley Motors: “Today was an incredibly uplifting experience – listening to these women tell their stories was truly inspiring. The purpose of the event was to launch our mentoring programme, which will provide a very valuable experience for the students that are chosen to take part. Today was incredibly important as we start to build a legacy to benefit the future female leaders of their fields.”