BMW has unveiled the all-new iX3 in Munich this morning, the first series-produced model of its Neue Klasse generation, marking what the company describes as “a whole new era of Sheer Driving Pleasure”.
The fully electric Sports Activity Vehicle (SAV) combines new design language, advanced technology and sustainability measures aimed at reducing its lifecycle carbon footprint by more than 30 per cent compared to its predecessor.
Built at BMW’s new plant in Debrecen, Hungary, the iX3 will roll off the production line this Autumn with the iX3 50 xDrive. This version delivers 469 hp through an electric all-wheel drive system, with a provisional range of 678–805 kilometres and energy consumption of 17.9–15.1 kWh/100 km, as measured under WLTP standards.
Market launch is scheduled for Europe in spring 2026, followed by the United States in summer 2026. A model tailored to the Chinese market will also begin production in Shenyang in summer 2026.
The model introduces sixth-generation BMW eDrive technology featuring new high-voltage batteries with cylindrical cells, 800V architecture and bidirectional charging. The iX3 50 xDrive can charge at up to 400 kW, adding 372 kilometres of range in ten minutes, and reach 10–80 per cent capacity in 21 minutes. The 108.7 kWh battery enables a top range of 805 kilometres.
Technological advances include a new electronics and software architecture powered by four high-performance “superbrain” computers. One of these, named the “Heart of Joy,” manages drivetrain and dynamics, while another handles automated driving functions. The result, according to BMW, is enhanced handling precision, efficiency and integration of driver assistance systems.
The iX3 also debuts BMW Panoramic iDrive, based on the new BMW Operating System X. This system integrates displays across the windscreen and central console with physical controls retained for key functions. Features include intelligent personal assistance, voice command, entertainment streaming, and connectivity through the My BMW App.
In terms of design, the iX3 adopts the new BMW styling approach, characterised by reduced and timeless lines, flush surfaces and an upright front end with vertically arranged kidney grilles. Inside, the electric-specific architecture provides increased space, while digital elements and new materials such as recycled fabrics emphasise sustainability.
Oliver Zipse, Chairman of the Board of Management of BMW AG, described the Neue Klasse as the company’s “biggest future-focused project” and said the iX3 represents the beginning of a new generation that will influence 40 models by 2027.
