In a unique blend of fashion, education, and environmental activism, Prada has once again partnered with National Geographic CreativeWorks for the highly anticipated Prada Re-Nylon 2025 campaign.
This cinematic docu-series, starring award-winning actors Benedict Cumberbatch and Sadie Sink, delves into the environmental challenges our oceans face while spotlighting Prada’s pioneering use of regenerated nylon.
The four-part series explores how Prada Re-Nylon is transforming discarded ocean plastics and landfill waste into luxury fashion. Through dramatic on-location storytelling across Norway and Mexico, Cumberbatch and Sink lead audiences on an immersive journey into the delicate ecosystems threatened by human activity.
In the debut episode, Cumberbatch ventures to Norway’s Lofoten Archipelago, situated within the Arctic Circle, where ocean pollution, particularly from abandoned fishing nets and plastic waste, endangers marine life. Cumberbatch is joined by environmental advocate Valentina Gottlieb and local expert Carl Höjman as they confront the stark reality of ocean degradation.
Meanwhile, Sadie Sink takes the lead in the second episode, set against the vibrant marine landscapes of Mexico. Her exploration underscores the importance of adopting sustainable fishing and waste management practices to safeguard marine biodiversity for future generations.
Prada’s collaboration with UNESCO’s Intergovernmental Oceanographic Commission, through its SEA BEYOND initiative, is at the heart of this campaign. Since 2019, the programme has educated over 35,000 students globally on ocean literacy and sustainability. Further expanding its reach, Prada has integrated sustainability training for its 14,000 employees worldwide through virtual reality content and the AWorld app, encouraging more eco-conscious lifestyles.
As part of its commitment to ocean preservation, Prada donates 1% of proceeds from the Re-Nylon for SEA BEYOND Collection to support educational and humanitarian projects focused on the sea. The series not only elevates awareness about sustainable fashion but also demonstrates how luxury brands can drive meaningful change.
