To mark Saudi National Day this month, we’re taking a look at some of the exciting new developments in the Kingdom
Formula E in Saudi Arabia
Saudi National Day is celebrated annually in the Kingdom on the 23rd of September and is a mark of immense pride, reflection, and joy for the country. It commemorates the historic unification of the Kingdom in 1932 by King Abdulaziz Al Saud, a moment that laid the foundation for the modern nation we see today. The green and white of the Saudi flag, symbolising peace and prosperity, adorns homes, streets, and public buildings, creating a vibrant and patriotic atmosphere across the country. It is a celebration of the collective spirit and determination that have propelled Saudi Arabia forward, transforming it into a key player on the global stage. The day is more than just a remembrance of the past, it is a celebration of the present and a hopeful glance toward the future. As the Kingdom celebrates its 94th National Day in 2024, we take a look at some of the exciting new developments in the country.
Vision 2030
Alessandra Ambrosio attending the Red Sea International Film Festival
Saudi Arabia has seen remarkable progress in recent years in various sectors. The Kingdom’s Vision 2030, spearheaded by Crown Prince Mohammed bin Salman, is a transformative blueprint aimed at diversifying the economy, reducing dependence on oil, and enhancing the quality of life for all citizens. This ambitious vision has already led to significant developments in infrastructure, entertainment, tourism, and technology, showcasing Saudi Arabia’s commitment to modernization while preserving its rich cultural heritage. From the construction of futuristic cities like NEOM to hosting international events such as the Formula E races and the Red Sea International Film Festival, Saudi Arabia is increasingly becoming a hub of innovation and culture.
Luxury hotel expansion
the Sheybarah Resort – Red Sea, a hyper-luxury futuristic resort on Shaybara Island
Saudi Arabia’s luxury hotel sector has seen immense growth over recent years with more than 70 new properties set to open over the next decade. From the futuristic cityscape of Riyadh to the pristine beaches of the Red Sea, Saudi Arabia is rapidly becoming home to a diverse array of luxury hotels that blend traditional Arabian hospitality with cutting-edge design and unparalleled amenities. As the nation opens its doors to international tourists, the growth of its luxury hotel sector signals not only a shift in global tourism trends but also a new chapter in the kingdom’s storied history. All the big players in the luxury hotel space have stakes in Saudi Arabia’s fast-expanding hospitality scene. Four Seasons Hotels and Resorts, for example currently have five individual projects under construction across the Kingdom, while Hilton Hotels and Resorts have seven underway in the country and Marriott International is developing 12 properties in several locations across Saudi Arabia. Many of the areas under development include relatively new locations such as the country’s popular AlUla hub or soon-to-launch locations including NEOM’s TROJENA and Sindalah. Further unique projects in the country include Equinox Treyam Resort – NEOM Magna, which is due to be situated close to Saudi Arabia’s much-anticipated “The Line” development, and the Sheybarah Resort – Red Sea, a hyper luxury futuristic resort which will be located on Shaybara Island 45-minutes by boat from the mainland.
F&B favourites
World-famous Zuma, will be arriving in the capital
Saudi Arabia’s culinary landscape is undergoing a remarkable transformation. From high-end dining experiences in Riyadh to eclectic eateries in Jeddah, the country’s gastronomic revolution is attracting both local foodies and international chefs eager to be part of this culinary renaissance. Whether it’s the introduction of global cuisines or the reinvention of local dishes with a modern twist, Saudi Arabia’s restaurant scene is not just growing—it’s redefining the way the Kingdom eats, socializes, and connects with the world. Several Dubai favourites are set to open soon in Saudi Arabia. World-famous Zuma, will be arriving in the capital along with other popular international names, including SUSHISAMBA, Sexy Fish, Maya Bay, Amazónico, and Akira Back. Meanwhile, Dubai-born restaurant concepts Gaia and La Serre are also planned to open in Riyadh. Saudi Arabia’s famous second city, Jeddah, is set to challenge the capital for the country’s best restaurant location with a slew of its own openings planned across the city. The famous Venetian eatery Cipriani’s is due to open a second location in Saudi Arabia in Jeddah’s Ar Rawdah district. Meanwhile, at the popular Jeddah Yacht Club, Beirut-born Em Sherif is set to open along with the popular Instagrammable coffee and cake spot, EL&N LONDON.
The Rise of Riyadh Air
Mohammed Ashi has designed the Riyadh Air uniform
A key arm of Saudi Arabia’s plan to attract more the 150 million visitors a year by 2030 is the development of its new airline, Riyadh Air, which is due to take to the skies starting in 2025. An increase in passenger footfall is also likely to be supported over the next decade by several key events taking place in the country including the Winter Asian Games in 2029, Expo 2030 Riyadh, and the 2034 FIFA World Cup. According to those behind the project the airline will travel to approximately 100 destinations and is expected to add USD20 billion to non-oil GDP growth and create more than 200,000 direct and indirect jobs. The airline is also aiming to be home to one of the most fashion-forward fleets in the world, with a uniform designed by Saudi Arabian Haute Couture designer Mohammed Ashi (first unveiled at Paris Couture Week earlier this summer). The interiors for the business class suites will also be inspired by the glamour of air travel in the 1960s, in the airline’s signature shades of dark and light amethyst.
