To celebrate the Salone del Mobile 2024, Giorgio Armani is reopening the doors of Palazzo Orsini, the brand’s historic headquarters in Milan, to present the new Armani/Casa collection entitled “Echoes from the World”.
Discussing the new exhibition, Giorgio Armani explained his influence for this year’s Salone del Mobile, and the collection: “I would have liked to have been a director, and I basically fulfilled my dream: my view of style is comprehensive; it ranges from the rooms to the people that live in them. For this edition of the Salone del Mobile, I imagined a “cinematic” journey to the countries that have always inspired me: places and cultures that spark highly personal reworkings. This is why I wanted the furniture to converse with fashion, and why I wanted to exhibit everything in the Via Borgonuovo location. I like to present myself to the public in the most authentic and direct way possible”.
According to the house, the layout for the new exhibit was “conceived as a dialogue that flows between fashion and design”.
It unfolds through some of the rooms on the first floor of Palazzo Orsini, each corresponding to one of the geographical areas to which Giorgio Armani most often refers to including Europe, as well as Japan, China, Arabia and Morocco.
Following the trail of a golden ribbon on the floor leading to the grand staircase and then to the first floor, the spectator is immersed in the rooms of the piano nobile where the fine decor and 18th-century frescoes create the perfect setting for the collection. Punctuated by an abstract map design on the floor, the lands from which the designer draws inspiration take shape in his most beloved pieces and unique creations. In this imaginative layout, where diagonals disrupt the classic austerity of the building, a masterful mix of mirrors amplifies perspectives with nods to ever-new exoticisms.
During the festivities, the display windows of the Armani/Casa boutique at Corso Venezia 14 will complement the rooms of Palazzo Orsini.
Inside the boutique, laid out over three floors, new editions of iconic pieces will be on display, including the Logo Lamp – a point of origin for Armani/Casa – in its all-new version with a walnut wood and greige lacquered slatted lampshade. Among the new features on display is the greige-coloured bookcase made to contain a special edition of the Treccani Encyclopedia, in a limited and numbered series whose volumes are signed by Giorgio Armani. Alongside a spectacular array of pieces which traverse the house’s outdoor collection and more.
