Hong Kong is preparing to host the Saudi Super Cup for the first time in Asia later this month.
Scheduled to take place from the 19th to the 23rd of August, the event will feature four of Saudi Arabia’s top football clubs and forms part of a wider strategy to expand the championship’s global footprint.
Coinciding with this major sporting event is the recent opening of the Cristiano Ronaldo CR7® LIFE Museum in Hong Kong. Launched last month, the museum offers an immersive look into the life and career of the football legend, from his early days in Madeira to his rise as one of the sport’s most iconic figures. The exhibition has already drawn crowds of Ronaldo supporters and football fans eager to explore its interactive displays.
The Saudi Super Cup is expected to further elevate the global profile of Saudi football. Cristiano Ronaldo is anticipated to play with Al-Nassr FC during the tournament, a move likely to draw significant attention from supporters across the region. His presence, alongside other leading names from the Saudi Pro League, is expected to boost travel from the Gulf to Hong Kong.
The event also plays a key role in Hong Kong’s tourism strategy, particularly in attracting visitors from the Middle East and North Africa (MENA) region. The Hong Kong Tourism Board (HKTB) is actively working to accommodate the preferences of Gulf visitors, including the creation of a dedicated website featuring Halal-friendly and Halal-certified restaurants.
Beyond the football fixtures, travellers will have the opportunity to explore the city’s wide range of family attractions, cultural experiences, shopping and globally renowned cuisine. The combination of sporting and leisure offerings positions Hong Kong as a compelling destination for GCC nationals and broader Middle Eastern audiences.
This dual initiative, the hosting of the Saudi Super Cup and the opening of the CR7® LIFE Museum, aims to deepen Hong Kong’s engagement with the Gulf region through shared interests in sport, tourism and cultural exchange.
