Jumeirah Has Built The Middle East’s First Luxury “Snow Room”

Emma Hodgson   |   18-08-2023

J Club at Jumeirah Mina A’Salam has just revealed the region’s first “Snow Room”, in the hotel’s luxury spa. 

Of course, as a five-star hotel, the Snow Room comes with all the luxury additions one would expect. The exquisite snow sauna, promises to be an “innovative wellness offering that provides guests with an invigorating escape from the heat and a refreshing journey into sub-zero temperatures,” according to the group.  

“As guests step into this winter wonderland, they are greeted by a serene and enchanting environment, complete with real snow and a perfectly controlled climate. The temperature is carefully maintained to create an optimal experience, ensuring guests can fully embrace the benefits of thermal contrast,” a spokesperson for the group explained. 

Ice-cold therapies are currently having a moment on the international wellness scene, with cold water emersion – popularised by Wim Hof – one of the most-rated amongst the treatments.

Director of J Club, Pedro Miguel de Queiroz Marques commented: “We are thrilled to introduce the Snow Room at J Club, Jumeirah Mina A’Salam, a testament to our commitment to continuously innovate and elevate our members’ experiences. This exceptional facility embodies the essence of luxury and well-being, providing an oasis of calm and revitalization in the heart of Dubai.”

 Members can now indulge in the unparalleled Snow Room experience as part of the J Club offerings. Whether seeking to cool off from the sun’s rays or to embark on a transformative wellness journey, the Snow Room promises to be a sought-after experience.


Image credit:Jumeirah; Daniel Frank