Luxury Swiss brand Bally has pledged to clean up some of the world’s most iconic mountain trails and build new sustainable access to the summits of Mount Kilimanjaro in Tanzania.
Last year Bally launched the Bally Peak Outlook initiative which included the first-ever clean up of Mount Everest from base camp to the summit and this year the project returns to help more environments across the world.
This project will formally structure the company’s long-term commitment to the cause, pledging ambitious expeditions and conservation initiatives across the world – from the Himalayas to Mount Fuji to Mount Kilimanjaro.
Mountains sustain rich biodiversity and culture, covering 25% of the world’s land surface and supplying fresh water for 12% of the human population. However, these peaks and their surrounding communities regularly confront the adverse effects of global warming, a scarcity of resources and the consequences of tourism. Now, more so than ever, it is paramount to help these important ecosystems.
Bally has always had close ties to mountains, being born within the Swiss Alps and the brand has partnered with many alpine activities over the years, including joining forces with the Winter Olympics teams and climbing expeditions around the world.
In 2020 Bally is announcing its continued support for the Himalayan region with a series of expeditions over the course of two years. Collaborating with Dawa Steven Sherpa, Bally will clean the basecamps of the region’s eight mountains over 8,000m, including Mt. Everest (8,848m), Mt. Kanchenjunga (8,586m), Mt. Lhotse (8,516 m), Mt. Makalu (8,481m), Mt. Cho Oyu (8,188 m), Mt. Dhaulagiri I (8,167 m), Mt. Manaslu (8,156m) and Mt. Annapurna I (8,091m).
Dawa Steven Sherpa, Leader, Eco Everest Expeditions and CEO, Asian Trekking said: “Bally is doing critical work in enabling passionate alpinists and mountaineers, like myself, to realize our dream projects for mountain protection, and in raising awareness for the cause through its expansive network. The mountains have sustained our ancestors and culture, giving us purpose and livelihoods – it’s time for us to fight back and defend our fragile environments.”
The Bally Peak Outlook Foundation has also developed expeditions with “sister mountains” beyond the Himalayas, supporting other at-risk mountain environments. In Fall 2020, the Bally Peak Outlook Foundation will conduct a high-altitude climb to remove waste from the inaccessible areas of Mount Fuji, Japan’s renowned pilgrimage site, with Japanese alpinist and environmentalist Ken Noguchi and the Fujisan Club. Later, in 2021, the expedition will target Mount Kilimanjaro in Tanzania to address local environmental issues and provide support to local rangers in building new trails that create more sustainable access to the summit.
“A year ago we made a pledge to protect the world’s mountains, launching Bally Peak Outlook with an inaugural clean-up on Mount Everest. Leveraging Bally’s Alpine heritage and deep connection to these extreme environments, I am proud to announce the establishment of the Bally Peak Outlook Foundation. This commitment reinforces our extensive program of preservation expeditions, and aims to bring awareness to the impact of outdoor tourism and empowering local communities. This is a long-term mission and we are only just getting started.” – Nicolas Girotto, Bally CEO.
Encouraging its customers to join the cause, the brand will release an exclusive Bally Peak Outlook capsule collection in November 2020, with 100% of net proceeds benefiting future conservation projects.
As a Swiss luxury brand born in the Alps, Bally joins those in the global effort to help protect fragile mountain environments and their surrounding communities through the Bally Peak Outlook Foundation