Miu Miu launched several pop-ups around the globe this weekend, dedicated to the house’s Summer Reads project.
The series saw the launch of multiple customised “Miu Miu newsstands” in several key cities.
Each visitor to the new Miu Miu stand was gifted two out of three classic texts: Alba de Céspedes Forbidden Notebook, Sibilla Aleramo’s A Woman and Jane Austen’s Persuasion.
Each of the texts chosen for the project focused on the role of women in different epochs. Cities chosen for the project included Milan, Paris, London, New York, Seoul, Tokyo, Hong Kong and Shanghai.
In the notes which accompanied the launch, the house said “Situated in different places and at disparate moments in history, each text was selected for its author’s brave and powerfully influential status as female creator. All their work, continually reappraised, explores concerns and ideologies that remain relevant to this day. Their voices are unique, a reflection on the lives of extraordinary women – lives as daughters, lovers, wives, and mothers – as expressed through the written word. Breaking with convention and the boundaries of gender, they are united as an inspiration to every generation of women that comes after them.”
miumiu.com/es/en/miumiu-club/special-projects/miu-miu-summer-reads.html
