Montblanc invites visitors to immerse themselves in the world of handwriting with the opening of a new permanent interactive experience.
In Hamburg, Germany on the 10th of May 2022, Montblanc opened an immersive experience for visitors, chronicling the role the brand has played in inspiring generations of thinkers and dreamers to leave their mark. The launch of the experience saw VIP guests attending the event from around the world. Guests included Maggie Gyllenhaal, Oscar Isaac, Peggy Gou, Daniel Brühl and many more.
Located at the very heart of Montblanc, right next to its headquarters, Montblanc Haus is a destination that tells the story of the brand, from its founding days to the present day, of the women and men who craft the writing instruments.
Under the banner of Montblanc’s brand purpose to ‘Inspire Writing’, Montblanc Haus invites visitors to explore different themes in a very personal way. Visitors can test out Montblanc writing instruments, send postcards with their thoughts around the globe and participate in a series of classes that include the art of calligraphy and creative writing.
Montblanc will also host special classes dedicated to disadvantaged children and young adults, to inspire them to use writing to their advantage and express themselves creatively.
“We envisioned to create a special home for the art of writing, a place where people could discover or rediscover the incredible power of handwriting and the creativity, imagination and emotion it unlocks in everyone,” says Nicolas Baretzki, Montblanc CEO.
Designed by Nieto Sobejano Arquitectos and inspired by Montblanc’s heritage, this modern structure is set across three levels and pays homage to the historical shape of writing instrument packaging. An iconic colour combination of the Montblanc brand is evident in the building with dark silhouettes and shades of white on the inside.
Handwriting is brought to life throughout the building by Paris-based artist Wendy Andreu, whilst the ‘Autograph Library’ displays handwritten notes from Ernest Hemmingway and Albert Einstein.
Guests can also enjoy the café and purchase exclusive Montblanc Haus products in the boutique.