YSL Beauty has announced its eighth rewilding programme under the house’s global Rewild Our Earth initiative, coinciding with International Rewilding Day.
The latest effort, launched in partnership with conservation NGO Re: wild, will support biodiversity in Saint Vincent and the Grenadines, focusing on protecting the critically endangered Saint Vincent blacksnake, of which fewer than 20 individuals have been seen in the last 15 years.
The initiative began in Morocco in 2017 and aims to restore 100,000 hectares of wilderness by 2030. YSL Beauty reports having already restored more than 50,950 hectares and planted over 710,000 trees across sites in Haiti, Madagascar, Indonesia, Canada, the Bahamas, Colombia, and Morocco.
This biodiversity-focused programme forms part of the brand’s wider sustainability strategy, ‘Change the Rules, Change the Future’, which includes reducing environmental impact and addressing gender-based violence.
Re: wild’s Executive Vice President Penny Langhammer said the partnership with YSL Beauty advances efforts to protect the planet’s most irreplaceable biodiversity areas and benefit local communities.
The Saint Vincent initiative will begin in 2025 with data collection and stakeholder collaboration to develop the first recovery plan for the Blacksnake. YSL Beauty remains on track to meet its 2030 rewilding target.
