It was announced at Arabian Travel Market that Emirates and the China Cultural Centre in the UAE have signed a Memorandum of Understanding (MoU) in Dubai to develop inbound traffic into China from the airline’s global network.
The agreement was signed by Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East and Liu Yang, Director, China Cultural Centre in the UAE in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline and Group, Her Excellency Ou Boqian, Consul General of the People’s Republic of China in Dubai and Nabil Sultan, Emirates’ Executive Vice President, Passenger Sales and Country Management.
According to Dubai’s official airline, Emirates will work with the China Cultural Centre in the UAE to promote China in key markets across its global network through joint advertising campaigns. The airline will also explore opportunities to organise familiarisation trips from these markets to China, to increase awareness about the market’s tourism appeal and develop more business and trade opportunities.
Following the announcement, Abbas said: “China has always been a strategically important market for Emirates, and we’re pleased to collaborate with the UAE-based China Cultural Centre to drive increased visitor traffic and generate more opportunities for travellers from across our network to explore China’s vibrant cities and unique sights. This year, we marked two decades of Emirates’ successful operations in China, a remarkable journey that has enabled us to establish long-term partnerships in travel and trade, and contribute significantly to China’s economy and local community.
We will continue to invest in our already strong partnership with China and offer customers world-class service, a seamless travel experience, and extensive global connectivity to serve its ever-growing international travel needs.”
