Aman Group has unveiled ATMA, a new ultra-luxury hospitality brand centred on wellness, longevity and athletic performance, with tennis champion Novak Djokovic joining as its global partner.
The brand will make its debut in Miami, where a hotel, branded residences and private members’ club are planned for completion in 2031.
Positioned around the concept of ‘performance living’, ATMA marks a new direction for the group, which is behind established hospitality brands Aman and Janu. Drawing on Aman’s 38-year heritage, the venture will combine advanced wellness programming and sports facilities with nutrition-led dining, contemporary design and experiential entertainment.
Djokovic, whose relationship with Aman Group spans several years, will play a central role in shaping the brand’s approach to wellbeing. His contribution will inform its longevity, nutrition, racquet sports and wellness programmes, drawing on the principles of training, recovery and sustained performance developed throughout his professional tennis career.
The inaugural property will occupy a seafront address in Brickell, Miami’s financial district, rising among the city’s tallest towers with views across Biscayne Bay. Designed by SHoP Architects, the 1,049-foot development will feature a sculptural exterior with curved balconies and floor-to-ceiling glazing. Studio Paolo Ferrari is responsible for the interiors, which will bring together organic forms, considered materials and technology designed to respond to residents’ and guests’ circadian rhythms.
At the centre of the offering will be a 120,000-square-foot spa and wellness centre, set to become one of Miami’s largest. Developed in partnership with Djokovic, its facilities will include indoor tennis and padel courts, a comprehensive fitness centre, high-intensity training studios, mobility and conditioning facilities, a medical wellness centre and dedicated recovery spaces. An adjacent marina will provide further access to the waterfront.
Dining and socialising will also form part of the concept, with nutrition-focused restaurants, bars, live music and dedicated event spaces intended to extend the experience beyond traditional wellness facilities.
The residential component will comprise one- to five-plus-bedroom apartments, alongside six-bedroom penthouses at the top of the tower. Owners will have access to private residential amenities, including a pool, fitness facilities, thermal spa and residents’ lounge, as well as priority nomination to the invitation-only ATMA Club.
For Aman Group chairman and chief executive Vlad Doronin, the launch represents an evolution of the company’s hospitality offering. Developed by OKO Group and Oak Row Equities, ATMA Miami is scheduled for completion in 2031.
