FENDI has announced its latest takeover for the summer season.
The house has arrived at the sumptuous five-star Puente Romano Beach Resort on the Mediterranean Costa del Sol.
Nestled within the heart of the luxury property, FENDI has taken over La Plaza, with its lively colours and iconic stripes of Pequin.
The emblematic stripes are reinterpreted in a summer version featuring yellow and beige hues, dress-up textiles, cushions and sun umbrellas, reflecting the Maison’s heritage and codes.
FENDI La Plaza becomes a day-to-night epicentre: the area will offer a culinary journey starting from lunchtime and available all day long. To enhance the unique experience, FENDI will offer a gourmet brunch available only on Saturday morning to transport guests to a different part of the world.
When the sunlight gets softer, FENDI La Plaza dresses in a more elegant atmosphere with dim lights and candles, where the timeless aesthetic of the Maison encounters Puente Romano Beach Resort for a gastronomic adventure.
Adjacent to the Puente Romano Beach Resort entrance and on the main promenade, FENDI will also present its new pop-up store showcasing key items of the new Summer 2024 Collection together with iconic pieces such as Peekaboo and Baguette bags.
Upon entering, guests are welcomed by luxurious and soft aesthetics: materials are carefully selected and combined with perspective cuts, while furniture elements are reminiscent of the arches of Ancient Roman architecture.
Wooden counters match the light herringbone flooring, in contrast with the Pequin motif that characterises the walls where leather goods and accessories are displayed. In addition, the pop-up is embellished with Pequin furniture and a rattan rug with yellow details recalling FENDI’s iconic colour in harmony with the surrounding space.
The new FENDI pop-up store in Puente Romano Beach Resort is one of the few selected doors revealing the brand-new family of fragrances presented by the Maison, which recently unveiled a complete collection of perfumes.
