Monte-Carlo Société des Bains de Mer has announced an exclusive collaboration with French fashion house Jacquemus, transforming the iconic Monte-Carlo Beach Club into a seasonal showcase of Riviera elegance.
Running until the 7th of October this year, the partnership sees Jacquemus bring its distinct aesthetic to the venue’s pier, Pool Café and two new on-site boutiques.
The pier and café area now feature sunbeds, parasols and beach towels in the fashion brand’s recognisable banana yellow or its coconut milk and black stripe design, as seen in Jacquemus’ “La Croisière” collection, presented in January in Paris.
The new collaboration is part of a wider renovation at Monte-Carlo Beach, which includes the recently Michelin-starred Elsa restaurant, newly added padel courts, and upcoming restaurant launches.
Jacquemus, established by Simon Porte Jacquemus in 2009 and known for its homage to Southern French culture was considered a natural fit for the partnership, according to the hotel group.
There are also new Jacquemus boutiques in the area, created to feel like the designer’s own home. Interiors include original drawings by Renoir and Matisse, along with furniture and books inspired by Provence.
The boutiques are located at Monte-Carlo Beach, Avenue Princesse Grâce, Roquebrune-Cap-Martin, and are open daily from 10 a.m. to 7 p.m.
