The New Bulgari Hotel Roma Is Inspired By Italy’s Famous Emperor Augustus

Emma Hodgson   |   09-06-2023

The Bulgari Hotel Roma is the ninth property from the luxury maison to date, with an impressive three further properties (in the Maldives, Miami and Los Angeles planned over the next three years). Situated in the heart of Italy’s capital city, the design of the new hotel was inspired by Rome’s famous Emperor Augustus.  Ruling from 31 BC to AD 14 the emperor was best known for creating two of the city’s most famous landmarks – The Pantheon and the Mausoleum, both located a stone’s throw from the new hotel.  

Augustus’ presence is palpable from arrival at the 114 room property, with an original Roman sculpture of the emperor at the centre of the hotel’s entrance lobby. Bulgari sponsored the restoration of the impressive piece which is crafted out of Pentelic marble, from the Torlonia Collection. 

Influence is not limited to just the statue however, as Patricia Viel, architect and CEO at ACPV Architects, the company behind the design explains: “In the Bulgari Hotel Roma we aimed to recreate the quest for beauty and sophistication, and also the variety of tastes, origins and histories perfected in polychromatic craftsmanship and techniques, which were typical of the Augustan era.”

The jewel in the hotel’s crown is its third floor Bulgari Suite which covers an expansive 300 square metres and has (of course) a spectacular view of the Mausoleum of Augustus. 

Each of the rooms and suites in the property come in four different colourways – white, yellow, red and green – with each space offering impressive views out over either the Piazza Augusto Imperatore or Via della Frezza, a small street full of Roman charm. 

Further highlights of the property include the sumptuous Bulgari Spa, five  new restaurants and 360 degree views of Rome from the hotel’s rooftop restaurant and lounge. 

Discussing the opening, Jean-Christophe Babin, Bulgari CEO, added: “The opening of the Bulgari Hotel Roma is a real milestone for Bulgari since it will finally allow us to host our guests in the Maison’s hometown, a city that has always been an inexhaustible source of inspiration for all of our magnificent jewellery creations.”

He continued: “Bulgari Hotel Roma is a real “temple” of luxury hospitality which embodies all the brand values, such as extraordinary craftsmanship, the use of much-prized materials, contemporary yet timeless Italian design, the search for excellence and a glamour that is quite simply unique. We are excited to open this magnificent property which will provide an experience of absolute luxury, created by the Roman jeweller of hospitality in the heart of the Eternal City.”