Homegrown Athleisure brand L’Couture has unveiled its first flagship store in Dubai.
The new store is located on Al Wasl Road, close to the Burj Al Arab and encompasses a yoga and photography studio, glam room, retail floor and the brand’s headquarters.
With innovation in-built as part of the brand DNA, a traditional bricks-and-mortar store was never in the pipeline. Instead, L’Couture has curated an on-trend, experiential space with stand-out features for the loyal L’C community to engage with – fully immersing them in the brand. With a focus on shareability, the customer-centric store offers a completely on-brand experience from the moment a customer walks through its doors.
“I am beyond excited about the opening of the very first L’Couture boutique in Dubai. I wanted to create a unique space that really captures the essence of the brand for both customers and my team, and that’s exactly what we have done. The boutique is feminine and Instagrammable – a place I want our girl gang to come and hang out, whilst they browse our latest collections. We can’t wait to welcome all our customers, loyal and new, to our new home,” said Lyndsay Doran, Founder of L’Couture.
The store is housed in a modern two-story standalone building. Created by Emma Stinson, from Studio Em and inspired by the brand’s aesthetic, the Instagram-friendly store features a chic yet fun design with neon signs, luxurious marble, soft lines seen in furniture pieces, flowers and velvet touches, with gold finishing.
“L’Couture have designed pieces that are robust and can withstand the day’s challenges without pleating or threading, but they also create a beautiful silhouette around the female form – this is something that I really wanted to translate into the design. Considering the team’s spirit and personality, we were able to have a lot of fun with the project. It’s an uber cool brand, a trendsetter in the market and the label was founded here, so with this flagship store, the aim was for it to be a place that captures the L’Couture spirit,” – said Emma Stinson, Studio Em.
For more information about L’Couture, and the collections please visit www.lcouture.com, or the LC store located in Villa 8, on Al Wasl Road, Umm Suqeim 3, Dubai. Join the #LCGIRL gang today.