The new Valentino Rosso is a unique book that explores the world of the Maison through decades of archives and stories.
Valentino has revealed a new masterpiece in the form of a collectors book, that showcases and explores the personality of the iconic Rosso Valentino, the Maison’s renowned red colour, the most powerful recognizable symbol that took the name of its creator in 1985.
This Haute Couture book merges the history and pasts of Valentino archives with the designs of today, symbolising that the past is the present, and Valentino today is about now. The Volume, in collaboration with luxury publisher Assouline, explores more than 550 different palettes within the Maison’s creations, presented on delicate paper with string sewn through each page marking its presence.
This book also shows the evolution of the Rosso Valentino, as it presents itself in the roots of the Valentino Garavani designs until the new variations and hues that today’s Creative Direction Pierpaolo Piccioli plays with, demonstrated in the PP Pink Collection.
“This book it’s not a retrospective, not a celebration and it’s not even a didactic guide. It’s simply the way we work. Valentino Archive is an alive and pulsing ecosystem in which all of our treasures are ready to tell their own stories when interrogated. This time we wanted to know how many red dresses we have, how to present Rosso Valentino is in all of our creations. So this book, maybe, is an answer to that question, or the beginning of something more. What is sure is that none of that could have ever been possible without the incomparable genius of Mr Valentino himself and without the work, the dedication, the perseverance and the talent of every single seamstress and tailor that transformed our ideas into reality.” Pierpaolo Piccioli
This new title, Valentino Rosso, will be on sale in selected bookstores as well as on the Assouline website and in Assouline and Valentino boutiques worldwide by Autumn 2022.