Chanel’s J12 Watch Celebrates 20 Years With Lily Rose Depp, Claudia Schiffer and Ali MacGraw

Lindsay Judge   |   09-05-2020

In the year 2000, the Chanel J12 watch was created. With an innovative design, new materials and cutting-edge technology, this feminine timepiece quickly became an icon and it’s timelessness makes it just as popular today.

Chanel J12


To celebrate the 20th anniversary of this iconic timepiece, Chanel has partnered with six muses that have come together to reminisce about their last twenty years.


Actress, model and Chanel muse Lily Rose Depp shared some of her memories: “If I could relive one second from the past 20 years, maybe the moment that I got to be the bride in the CHANEL show a couple of years ago.” She says.


Lily Rose Depp


Her love affair with Chanel began in 2015 when she first appeared with her mother Vanessa Paradis in New York at the restaging of the Métiers d’Art Paris-Salzbourg show. In the same year, she was chosen as the face of the Chanel Sunglasses campaign and was also featured in the advertisement for Chanel No. 5 L’Eau. After closing the 2017 Spring-Summer Haute-Couture show in the bridal gown and walking arm-in-arm with Karl Lagerfeld, she became the Ambassador for the lipstick lines Rouge Coco Gloss, Rouge Coco Lip Gloss and Rouge Coco Flash.


“Our bond goes so much deeper than just a professional relationship,” Depp said. “Chanel has to be the first word I learned to read. There are people in this team who have watched me grow up. I have absolute confidence in them and their counsel. They have always looked out for me in the most gracious, generous and warm way. I’m very lucky to have been acquainted with this brand starting at such a young age.”


Meanwhile model and long-time collaborator with Chanel, Claudia Schiffer remembers her life when she was twenty. She said: “When I was 20, there was no difference between dreams and reality. I was living my dreams.”


Claudia Schiffer


As a teenager, Schiffer aspired to become a lawyer like her father. However, everything changed one night in 1987 when she was spotted by a modelling agent at a nightclub in Düsseldorf. She flew to Paris and quickly became one of the most in-demand supermodels in the world.


As the face of Cristalle perfume in 1990, Chanel Watches in 1995, and a fashion Ambassador from 1990 to 1997, she has had a lifelong love affair with Chanel, and was regularly photographed by Karl Lagerfeld, particularly for the The Little Black Jacket project. Claudia Schiffer remains a timeless icon in the world of fashion.


Legendary actress Ali MacGraw reflects on the past twenty years of her life in another way. “20 years is not enough to do all the things I want to do.” She explains. Ali MacGraw is a legendary American actress, having starred in many films from the 1960s and 70s, one of Hollywood’s Golden Ages, “dominated by freedom and optimism in a way that made nothing seem impossible,” as she so eloquently describes it.


Ali McGraw


In 1965, one advertising campaign changed the course of her entire destiny – she posed for Chanel N°5, which she became the face of until 1971. Thanks to this campaign, she was spotted by an agent who contacted her to see if she was interested in making movies.


As each of these women reflects on the past two decades and how their lives may have changed the timeless beauty of the Chanel J12 remains constant and will continue to do so for many decades more.





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