Chiara Ferragni is the New Global Ambassador of Bvlgari

Lindsay Judge   |   17-05-2021

Chiara Ferragni has been announced as the new global ambassador of Bvlgari.


The Italian personality and entrepreneur who is already a long-time client of the House will use her new role to support the brand in communicating its core values to a cross-generational, international audience.


Chiara shares the same values as the Roman jeweller and her independent, bold and authentic approach resonates with the brand.



We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador,” says Bvlgari chief executive officer Jean- Christophe Babin. “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends” concluded Babin.



Chiara adds; “I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri. The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”



To mark the announcement Chiara appears in a new set of images shot by photographer Giulio Rustichelli. She poses wearing some of Bvlgari’s most iconic jewellery styles, spanning from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewelry necklace.