Boucheron’s New Collection “More Is More” Is A Celebration Of Freedom And Joy

Emma Hodgson   |   08-07-2023

Following the oppressive lockdowns of 2020, Boucheron Creative Director Claire Choisne wanted to create a collection which was a celebration of freedom and joy. 

The result is the delightful new high jewellery capsule, “More is More.” Or, as the house puts it: “ a free High Jewellery [collection], released from any constraints. Out with size, shape, and materials restrictions and out with conventions. In with joy. Pops of colour, extravagant volumes, basic silhouettes. Like the pages of a teenage diary, the mood boards are filled with colours, joyful looks, geometric designs, and kitsch motifs. Spheres, cubes, flat. Cheeky mixes, XXL smiles, life in Technicolour: memories appear on the surface, as the outlines of a new High Jewellery emerge”. 

The new collection is inspired by pop art and the idea that “everything is possible.”

Although the collection celebrates playfulness and freedom, that doesn’t mean that Boucheron has let go of its 165 years of know-how and prowess in the realms of design. As the collection explains “the “More is More” collection are true jewels of technicality, experimentation, and machining. They are an ode to boldness as much as High Jewellery, through the assembling of materials, stones, diamonds, and colours. By pushing the boundaries of High Jewelry, with the greatest respect to its values, and by questioning the meaning of precious, these creations take us far away.”