Bvlgari has launched its latest high-end collection, Polychroma, with a major showcase in Taormina, presenting around 250 new creations as part of a wider exhibition featuring 600 high jewellery and high-end watch pieces.
Among them were 60 “millionaire” pieces – the highest number ever presented by the brand – and five milestone high jewellery designs.
The unveiling took place at Taormina’s ancient Greek Theatre, where the collection was revealed through a three-act performance inspired by Greek tragedy.
The show was choreographed by Sir Wayne McGregor, resident choreographer of The Royal Ballet. Models wearing bespoke Francesco Murano gowns and signature Polychroma pieces moved through a scenography of arches and veils, reflecting Bvlgari’s blend of ancient heritage and modern design.
Bvlgari global ambassadors Lisa Manobal, Priyanka Chopra Jonas, Liu Yifei and Academy Award winner Viola Davis were among the high-profile guests at the event.
The evening began at the Grand Hotel Timeo with a gala dinner on its panoramic terrace. The setting combined Sicilian flair with the bold colours of the collection, incorporating local ceramics, neo-antique statues and arrangements of fruit to reflect the Polychroma theme.
The brand also introduced its most ambitious showroom to date at San Domenico Palace, a converted 15th-century convent. Inside, draped organza veils and sculptural displays by Ricardo Gatti and the design duo Malagioie showcased the collection. The Gallery of Wonders featured five standout millionaire pieces beneath jacquard textiles inspired by the digital artworks of Zach Lieberman and woven by Rubelli. A marble mosaic crafted in Ravenna and based on Roman tiles from Piazza Armerina was installed beneath the display.
Polychroma also featured several innovation experiences. A site-specific installation by Giuseppe Lo Schiavo projected colour and light onto a classical statue, immersing viewers in a three-dimensional journey. Apple Vision Pro headsets offered a mixed reality exploration of Bvlgari’s coloured stones. The brand also launched Connected Jewelry, a new concept that uses ultra-fine micro-engraving to embed a digital identity within each piece, offering access to detailed information via smartphone scan.
