Cartier has gone back to its 1950s archive for its latest Grain de Cafe collection. Although first launched in 1938, the pieces were first enshrined in history when the maison gifted them to Grace Kelly as a wedding gift when she married Prince Rainier III of Monaco.
“When Monaco’s newly-crowned Princess Grace donned the Grain de Cafe set it further cemented its status as glamorous, sophisticated, and regal,” a spokesperson for Cartier explained.
Elle Fanning playing Grace Kelly
For the new campaign, award-winning actress Elle Fanning, Cartier’s new ambassador, was chosen to play Grace Kelly in a short film shot on the French Riviera.
“Fanning is a natural fit for the collection, with the upcoming campaign being directly inspired by Grace Kelly and her intrinsic links to both the French Riviera and the golden age of Hollywood,” the maison explained.
The newest pieces play with light across a series of yellow gold creations.
“Grain de Café creates a new preciousness by playing with light, finishes and volumes… The result is a versatile collection with added spirit. A symbol of the creative freedom of the Maison, Grain de Café transcends a literal translation of nature and results in a multi- sensory design,” added Marie-Laure Cérède, Creative Director of Jewellery and Watchmaking.
