FRED Jewellery Presents Its First Ever Retrospective Exhibition in Paris

Lindsay Judge   |   06-10-2022

FRED Jewellery has opened a new exhibition in Paris that looks back at the history and story of the brand.

 

Located at the Palais de Tokyo this exclusive showcase tells the tale of Fred Samuel, the founder of the brand and the journey of the Maison over 85 years.

 

 

The exhibition tells the story of Fred’s life and how he spontaneously infused every facet of the Maison which was founded in 1936. Travelling through the history of the brand and exploring its heritage, the retrospective examines an elegant world of jewels and glamour.

 

Opening a time capsule, the exhibition playfully intertwines past, present and future to showcase more than 450 jewels and objects, and nearly 300 previously unseen archives, as well as loans from private collections and faithful friends.

 

View of the “Ocean of Colours” room in the exhibition “FRED, Creative Jeweller since 1936” at the Palais de Tokyo

 

Many of the pieces on show are the result of a global project to locate thousands of historical pieces of jewellery. The exhibition is a result of three years of searching and bringing together these pieces in a unique setting.

 

Set across 12 thematic rooms, mirroring the personality of “Monsieur Fred” as much as the FRED style, the retrospective also follows this precept, deconstructing the continuous line of time to better invent its own.

 

View of the “Exceptional Stones and Objects” room at the “FRED, Creative Jeweller since 1936” exhibition, Palais de Tokyo

 

Throughout the exhibition, light is a common thread. Omnipresent in Fred Samuel’s life, it has had a lasting impact on the history of the Maison and has influenced many of the brand’s designs over the years. Accompanied by scents and sounds evocative of travel, the light in the room alternates between twilight and midday sun, employing diffraction to reveal a spectrum of colours or, alternatively, reinforce the power of black and white.

 

Discover the world of FRED with this immersive experience. The exhibition runs from 28th September 2022.