Messika Lights Up the Burj Khalifa to Celebrate 10 Years in the UAE

Lindsay Judge   |   28-10-2022

Messika is celebrating ten years since the brand first arrived in the UAE. To mark the occasion the Parisian jeweller lit up the iconic Burj Khalifa with an alluring video featuring Kendall Jenner, the face of Messika’s 2022 campaign.


The occasion paid tribute to Downtown Dubai by Emaar, the iconic neighbourhood where the Maison was first introduced to the UAE 10 years ago. Valérie Messika who was in town for the occasion, pushed the activation button for the exclusive illumination in the presence of Ahmed Seddiqi & Sons, the brand’s long-term local partner, to usher in an exciting new decade for the brand in the UAE.



As well as the celebration Messika unveiled its newest flagship store at the Dubai Mall. Located in the Grand Atrium, the store new store covers 70 square metres and features high ceilings curved graphic lines, white marble and highlights of yellow gold metal detailing. The design channels Messika’s inherent penchant for breaking free from traditional jewellery codes to rewrite the essence of timeless luxury, with uncompromising savoir-faire.



The boutique’s grand room plays host to the Maison’s signature collections, while a private Bridal & High Jewelry Room is the perfect destination for brides to be to find something special for the big day. A private VIP room completes the immersive experience, as guests try on the brand’s latest collections in privacy.



The Maison will present an extraordinary curation of high jewellery pieces, selected especially for the opening of the new boutique as well as the exclusive UAE 50 Lucky Move editions, developed in collaboration with Ahmed Seddiqi & Sons in tribute to the UAE’s golden jubilee.