Piaget has collaborated with Emirati print designer Huda Al Nuaimi this Ramadan.
At Piaget, gold is more than just a material, it is the brand’s expertise and passion through which the Maison’s goldsmiths continue to push the boundaries further and further.
Nuaimi has taken on the challenge of reinterpreting the Piaget history and its art of gold in her own way by creating two prints showcasing the story of the roots of the brand and its reveal to the world. The prints highlight virtuoso techniques and craftsmanship, driven by a spirit of collaboration and limitless inventiveness.
Each detail is a tribute to the savoir-faire of Piaget’s collections, transforming Possesion into Craspedia, the Sunlight collection into the sun, the moon drawn in Palace Décor effect, the sky with a Gala Milanese strap details, the sea in mesh effect and the iconic Piaget Rose in its simplest state.
These prints will be featured on the second edition of the Ramadan coffee cups which have been produced specifically to celebrate the Holy Month, with sceneries taken from the prints reworked to fit the cups and showcase the gold craftsmanship.