The craftsmanship and creativity of the Middle East’s jewellery industry take centre stage as the Jewellery & Watch Show (JWS) 2026 opens today at Abu Dhabi’s ADNEC Centre, bringing together established jewellery houses and emerging designers from across the region.
Running until the 15th of November, the five-day event offers a closer look at the designers shaping the region’s fine jewellery landscape, with a particular focus on Emirati heritage, traditional goldsmithing and contemporary approaches to precious materials.
Among the participating names is Salem Al Shueibi Jewellery, which is presenting traditional 21-karat gold pieces alongside diamond collections. Its offering includes Murtasha designs, elaborate necklaces and gold sets that draw on Emirati jewellery traditions, as well as contemporary statement pieces and solitaire creations.
Dubai-founded Devji Aurum, meanwhile, is exploring the relationship between heritage and modern design. Its showcase includes minimalist everyday jewellery, architectural bridal pieces featuring emeralds and diamonds, and rare coloured gemstones. The house is also presenting its Ruhi Collection, crafted in 21-karat Bahraini gold and comprising three distinct chapters: Ruhi Pyramids, Ruhi Iconic and Ruhi Amber.
For Lausanne Jewellers, this year’s show marks a return to Abu Dhabi more than 25 years after its first appearance in the city. Founded in Dubai in 1985, the family-run business is showcasing its Marami collection, an entirely handmade series of 100 pieces, around 60 of which sold following its original introduction. The presentation also includes new designs that have yet to be seen on the market.
Lebanese fine jewellery house Rora Jewellery is using the occasion to introduce an entirely new collection, much of which is being presented publicly for the first time. Working with 18-karat gold, diamonds, emeralds, rubies and sapphires, the brand develops its pieces from original concepts, favouring expressive designs that bring coloured gemstones into focus.
Beyond the individual showcases, JWS provides a platform for regional designers to connect with an international audience and highlight the craftsmanship underpinning the Middle East’s jewellery market. The programme also includes the Ebda’a Awards, which recognise emerging design talent across nine categories this year, including two new additions: Men’s Design and Bridal Design.
With gold, diamonds and coloured gemstones continuing to inform the region’s jewellery identity, this year’s edition offers an opportunity to discover how established houses and newer creative voices are interpreting those traditions for a contemporary audience.
The Jewellery & Watch Show 2026 is currently taking place at ADNEC Centre Abu Dhabi. Entry is free, with advance registration available at jws.ae.
