Swarovski Honors Women Of The Region With New Power Collection

Hayley Kadrou   |   26 - 09 - 2019

See the latest collection from the Austrian jewellery makers paying tribute to fierce and fearless women of the Middle East.

To go in line with its new bold collection, Swarovski has paid homage to the strong and powerful women of the region, a further demonstration of the brand’s commitment to empower women through its designs.


As part of the Power Collection launch, the jewellery maker has invited notable female figures and influencers from the region to pose with the new styles.



The distinguished ladies chosen for this campaign are Emirati Figure Skater, Zahra Lari ‘The Ambitious,’ Mountaineer Fatima Deryan ‘The Achiever,’ International Beauty Brand Ambassador for Marc Jacobs Rhea Jacob ‘The Artist,’ Business Owner Kawthar Al Sulayem ‘The Visionary,’ Designer Dalia El Ali ‘The Dreamer,’ CEO Noor Al Tamimi ‘The Mentor,’ Jazz singer Layla Kardan ‘The Diva,’ and Saudi Designer Arwa Al Banawi ‘The Influential.’


As for the jewellery itself, expect dazzling bracelets perfect for stacking above one another. On the new line, Swarovski’s Creative Director Nathalie Colin explains her inspiration for this exciting range: “Today, a piece of jewellery is not just a fashion accessory. It means so much more to women – it is an expression of identity, a confidence booster, and, I believe that confidence can be amplified by what you wear.



“Women are truly a force to be reckoned with, and the Swarovski Power Collection is a symbol of this. This new collection is one that truly transforms, and that’s brilliantly liberating.”


See more at swarovski.ae.