In a region steeped in tradition and ever-evolving modernity, Emirati designer Hamda Qubaisi is carving out a distinctive space where traditional heritage meets contemporary elegance.
As the founder and creative force behind By Hamda Qubaisi, the young designer is quickly becoming one of the UAE’s most compelling new voices in jewellery. Her creations are not only visually arresting but rich in meaning, drawing inspiration from her deep connection to her culture, her love of design, and the architectural marvels that the UAE is known for.
Fuelled by a lifelong passion for art and creation, Hamda launched her namesake brand with the vision of telling uniquely Emirati stories through the medium of fine jewellery. Her pieces are architectural yet poetic—clean, sculptural forms that honour tradition while speaking to a new generation of women who seek refinement with a personal edge. Her latest collection, Un Arc, is a bold step forward in that vision. Taking cues from the curves, symmetry, and geometry of the UAE’s most iconic structures, the line presents a fresh, minimalistic interpretation of legacy—an arc, quite literally, between the past and future.
In this interview, Hamda reflects on the artistic journey that led to the launch the brand, the cultural influences that continue to shape her evolving aesthetic, and why her homeland remains the ultimate muse.
Tell us about your brand, By Hamda Qubaisi and why you decided to launch it.
By Hamda Qubaisi was born from my passion for storytelling through design. I’ve always been drawn to jewellery’s permanence, how it carries emotions and memories across generations. After studying graphic design, I realised I could bring my visions to life in a way that merges art, culture, and meaning. Launching the brand was my way of honouring heritage while creating something timeless and contemporary — a space where tradition meets modernity in the most elegant way.
Who is Hamda Qubaisi, the woman behind the brand, and where did your passion for design come from?
I’m a young Emirati designer who started this journey at 18, fuelled by a love for creating and a deep connection to culture. Growing up, I was surrounded by beautiful heirlooms and stories, especially from my grandmother, and that sparked something in me early on. Studying design helped me channel that inspiration into tangible creations. Over time, jewellery became more than just a passion; it became my language of expression.
How does your Emirati heritage inspire you?
I’m constantly inspired by our architecture. It’s so rich with history and beauty. I’d love to keep shedding light on it through my pieces in a way that feels fresh and meaningful.
How would you describe your design aesthetic?
My aesthetic is delicate, architectural, and deeply symbolic. I love working with clean lines and subtle curves that feel both soft and powerful. I’m influenced by traditional Emirati architecture, modern minimalism, and the human form. Every piece is meant to feel intentional, like a quiet statement.
Who is the woman you design for?
I design for the woman who values meaning, elegance, and individuality. She’s empowered, confident, and connected to her identity. Whether she’s wearing a piece to feel closer to her roots or simply to express herself, I want it to feel like it belongs to her story.
Can you share some details on your design process?
It always starts with a concept, a feeling, or a story I want to translate. Then I sketch, refine, and move to digital design, where I play with form and scale. I’m very hands-on with every part of the process, from sourcing materials to final production. I often revisit cultural references, especially architecture, and find ways to reimagine them in delicate, wearable forms.
Tell us about your latest collections.
My latest collection “Un Arc” is deeply inspired by the UAE’s history, specifically the “Women’s Door” in Qasr Al Hosn, a tribute to feminine beauty and strength. The arch symbol in the collection reflects empowerment and grace. Then there’s Twine, which celebrates self-love and the natural curves of the body. It’s minimal, flowing, and feels like a second skin, like wearing confidence in its purest form.
What’s been the biggest challenge so far?
Starting young meant learning everything from scratch, including business, production, and branding. I’m a perfectionist, so I’ve always wanted to be involved in every detail. Balancing creativity with the realities of running a business has been tough, but every challenge taught me something valuable. The journey is part of the story.
Where would you like it to be in five or ten years?
I see By Hamda Qubaisi expanding globally not just as a jewellery brand, but as a storyteller of culture and identity. I want to keep merging heritage with new perspectives, collaborating across disciplines, and hopefully inspiring others in the process.
What’s your most treasured piece of jewellery?
I don’t have just one, but my family’s collection means everything to me. It’s been growing for decades, and each piece holds a story. That’s the kind of connection I want people to feel with my designs, too.
What advice would you give to aspiring designers?
I want to inspire young girls and the next generation to dream big and create without limits.
What is the professional motto you live by?
Create with intention, design with meaning. Every piece should have a purpose beyond aesthetics.
Where is a place you go when you want to relax and escape the world?
Anywhere by the water. The beach has always been a place of clarity and calm for me. It’s where I can think, reset, and reconnect with myself.
What else is coming up this year?
There’s a really special tribute piece I’ve been working on, and I’m excited to grow the brand even more, both creatively and globally.
