British jeweller Garrard has unveiled its new Couture High Jewellery collection with a stunning regal campaign.
The latest offering from the Royal jeweller is a dynamic and bold mix of colours, stones and silhouettes, with each Couture jewel designed to be worn with style and attitude.
Inspiring avant-garde ways of wearing high jewellery, Couture launches with a series of spectacular suites – Amazonia, Desert Rose, Northern Lights and Mustique. Venturing into unchartered design territory, they explore different colours, techniques and innovations, play with unique stones and materials in unexpected combinations, and experiment with size and shape.
Craftsmanship is at the heart of Garrard’s new high jewellery offering, as showcased in the Northern Lights suite. The designers at Garrard worked with stone-cutting experts to craft the finest opals, pairing them with bicolour mother of pearl that transitions from white to gold and multi-coloured sapphires to mirror the play of colour within the opals.
“We considered how each Couture creation would be worn and, of course, how it would feel against the skin. Intended to be statement pieces, these jewels are incredibly pleasurable to wear, just like a couture dress.” Says Sara Prentice, Creative Director at Garrard.
Designed to empower the wearer’s every move, Garrard’s Couture high jewellery marks an exciting new direction for the House and presents an opportunity to wear a statement that lasts a lifetime. Just like a bespoke gown, each Couture jewel is a one-off, created by hand by master craftspeople who share the same exquisite attention to detail and finish as a couturier.
The high jewellery launch will be accompanied by a new campaign entitled RULE, inspired by Garrard’s royal heritage. Shot in a sumptuous palace setting, ‘Rule’ subverts the traditions of Royal portraiture with a bold, modern editorial attitude.
The “Couture” collection is available to view by appointment at Garrard, 24 Albemarle Street, Mayfair, London W1S 4HT
