Tiffany & Co. has ventured into the world of NFTs with the new NFTiff collection.
Partnering with blockchain technology innovators Chain, the limited-edition NFTiff pass will be available for purchase in early August through the House’s online NFTiff gateway.
The NFTiff pass holders have the exclusive opportunity to mint a custom Tiffany & Co. pendant inspired by the owner’s CryptoPunk and receive a digital render of the pendant as an NFT and a certificate of authenticity.
“We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co. jewellery designs through a fully digital experience,” said Alexandre Arnault, Executive Vice President, Product and Communication at Tiffany & Co.
Tiffany & Co.’s designers have transformed NFT CryptoPunks into custom-designed pendants working with87 attributes and 159 colours that appear across the collection of 10,000 CryptoPunk NFTs to match with the most similar gemstone or enamel colour. Each pendant will be comprised of at least 30 gemstones and/or diamonds to create a custom design with the highest fidelity to the original NFT art.
The pendants will be produced in 18k rose or yellow gold and will be on an adjustable chain between 18–22 inches composed of rectangular links that draw inspiration from the shape of square pixels. Limited in supply, only 250 pendants will be produced, each engraved with its CryptoPunks edition number on the back. A limit of three NFTiff passes will be available for purchase per individual.
The idea behind NFTiff came about organically earlier this year after Alexandre Arnault shared a photo of his custom jewellery interpretation of CryptoPunk #3167 on social media, created by Tiffany’s artisans and inspired by his NFT. Chain’s CEO showed enthusiasm for the piece and worked with Tiffany & Co. to create the NFTiff pass an online gateway, nft.tiffany.com.
“As a CryptoPunks holder, I saw a partnership with Tiffany as a way to make NFTs accessible to new collectors as well as strengthen the existing community that has embraced the art,” said Deepak Thapliyal, Chief Executive Officer, Chain. “Tiffany’s vision and Chain’s technologies are the perfect combination to produce a beautiful product and a secure online experience.”
Tiffany & Co. worked closely with Chain’s experts to develop and support secure, blockchain-based technology to build the gateway.
Find out more at nft.tiffany.com.
