Tiffany & Co. has launched its new campaign, Hands of Love, aligning with the UAE’s Year of Community 2025 initiative under the theme “Hand in Hand.”
The campaign marks the upcoming Eid celebrations by highlighting themes of family unity, cultural tradition and intergenerational connection.
The short film presents a series of intimate moments that reflect the significance of familial bonds and the act of passing down traditions.
Through carefully curated storytelling, the campaign draws attention to everyday gestures of togetherness, from shared meals to meaningful gatherings, reinforcing the values upheld during Ramadan.
The UAE Year of Community initiative, themed “Hand in Hand,” aims to foster stronger community ties and promote social cohesion.
Tiffany & Co.’s campaign complements this vision by showcasing how expressions of love and unity contribute to a broader sense of community belonging.
