Poubel, the jewellery brand created by social media personality The Gstaad Guy, has launched in the Middle East, now available exclusively on Ounass.
The brand, known for its playful and customisable designs, is marking its regional debut with a pop-up event in Dubai.
The immersive experience will be held at The Space, ICD Brookfield Place, from the 8th to the 17th of February. The event will showcase Poubel’s extensive collection of over 100 sterling silver charms and pendants, allowing customers to create personalised jewellery, accessories, and even pet leashes. A by-appointment customisation bar will also be available for visitors to curate their own designs.
To complement the launch, the pop-up will feature a matcha bar and exclusive Poubel merchandise, including graphic t-shirts and hoodies inspired by pop culture and The Gstaad Guy’s signature humour.
Launched in August 2024, Poubel embraces the concept of absurdity as a form of self-expression. The Gstaad Guy, known for his satirical take on luxury culture, has built a strong following, collaborating with brands such as Loro Piana, Acqua Di Parma, and Audemars Piguet.
Ounass, the region’s leading luxury e-commerce platform, continues to expand its offering with exclusive launches. Since its inception in 2016, the platform has established itself as a premier destination for high-end fashion, beauty, and lifestyle products.
