Van Cleef & Arpels shares a message of harmony through two artistic collaborations this Ramadan.
This Ramadan, Van Cleef & Arpels has collaborated with two visual artists to present artworks and installations inspired by the Holy Month. The first, a partnership with Middle Eastern calligraphist Wissam Shawkat sees the artist create a beautiful series of calligraphy artworks complementing the values of Ramadan.
This partnership has resulted in his artwork titled ‘Pearls Radiant Harmony’. The artworks are inspired by the perfectly spherical beads of Van Cleef & Arpel’s Perlée collection. Wissam Shawkat’s main artwork titled ‘Pearls Radiant Harmony’ is showcased in an illustrative technique while conveying the spirit of the season. Wissam creates movement using his unique calligraphy style – Al Wissam, to unify the three designs. Each artwork edition brings alive the message of positivity and unity, translating the very ethos of Ramadan and the joyous occasion of Eid Al Fitr to come.
The second partnership with French artist Arthur Hoffner sees the creative present his aesthetic interpretation through fascinating installations. Inspired again by the Van Cleef & Arpels Perlée collection, his creations showcase movement, unity and harmony mirroring the true values and spirit of the season of Ramadan.
Arthur Hoffner has imagined artistic installations representing the special relationship between day and night during Ramadan. These creations echo the playful nature of the Maison’s Perlée collection and will be seen across display windows, boutique interiors and exteriors and digital media during this period of harmony in the region.
These imaginative installations represent a symbolic architecture, which is Arthur’s personal interpretation of an imaginary Middle Eastern city bringing harmony between daylight and night. Symbolic touches like arches celebrate the connection to spheres and geometrical elements as well as the culture and landscape of the region. The geometrical aspect of the bead from the Perlée collection and Ramadan were the two main drivers of the creative process which also brings to life the values of unity, harmony, and post-sunset reunions during this special period.
Discover the latest creations at Van Cleef & Arpels stores in the Middle East.