Anya Taylor-Joy is the new face of Jaeger-LeCoultre. The actress perfectly embodies the brand’s elegance and beauty.
Her partnership with the brand begins with a short video A Call of the Heart, in which she wears the Reverso Duetto Small in pink gold, featuring a silvery-white dial on the front and a black dial and diamond-set gadroons on the reverse side.
The video was inspired by a historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company.
“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership”, says Catherine Rénier, the CEO of Jaeger-LeCoultre. “With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison.”
Anya Taylor-Joy is the living embodiment of modern femininity. Her on-screen performances in the Netflix hit The Queen’s Gambit, Last Night in Soho and Robert Eggers’ The Northman, have seen her rise to fame for her captivating personality. Taylor-Joy will next be seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie.
See more at jaeger-lecoultre.com