Bvlgari has unveiled a limited-edition release to mark the 50th anniversary of its BVLGARI BVLGARI watch collection, showcasing four new marble-dial models that pay tribute to the iconic design’s Roman heritage.
First launched in 1975 by Gianni Bulgari as an exclusive gift for select clients, the BVLGARI BVLGARI watch challenged traditional notions of luxury timepieces. Its design was later reinterpreted by Gérald Genta in 1977, establishing it as Bvlgari’s first signature watch collection. For half a century, it has embodied the brand’s fusion of horology, jewellery and Italian design.
The 2025 commemorative release features two case sizes (26 mm and 38 mm) and four distinct models, each incorporating marble dials that echo the grandeur of ancient Rome. These include “Verde Alpi” green marble in yellow gold and two shades of blue marble in rose gold: the deep “Blu Incanto” and the icy “Azzurro Infinito”. Each model is engraved with a special 50th anniversary marking.
The 26 mm versions are quartz-powered and include diamond hour markers. The 38 mm versions house Bvlgari’s Solotempo automatic calibre BVL 191, offering a 42-hour power reserve. Working with marble in watchmaking presents significant technical challenges, due to the fragility of the stone. Its natural veining ensures each dial is entirely unique.
“The Bvlgari Bvlgari watch is both simple and bold, always in tune with the times,” said Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Director. “Today, the Maison revisits the spirit of its original creation, subtly enhanced by modern technology.”
Each timepiece features a bold bezel engraved with the BVLGARI name, a design choice inspired by ancient Roman coinage and first introduced during the 1934 renovation of the brand’s Via Condotti boutique.
In parallel with the new watches, Bvlgari is also expanding its jewellery line to mark the anniversary. New additions include an 18 kt yellow gold necklace and bracelet, a sautoir with reversible disks in mother-of-pearl and onyx, and a reimagined signature chain. A new wire bracelet is also being introduced in rose or yellow gold with mother-of-pearl or black onyx details.
All four anniversary watch models are available in limited editions, with 150 pieces of each produced.
