Cristiano Ronaldo has become the latest big name to invest in the world’s biggest digital timepiece marketplace, Chrono24.
The 38-year-old footballer bought an undisclosed stake in the company through his firm CR7 SA. The move follows another high profile investment in the company by LVMH CEO, Bernard Arnault, in 2021. Other big names on the team include Richemont executive and luxury consultant Gianni Serazzi and YOOX Net-a-Porter founder Alberto Grignolo who have also invested in the watch company.
Discussing the move, Ronaldo said in a statement: “As a long-term watch collector and regular user of Chrono24, it’s a pleasure for me to become a shareholder in the company now. Chrono24 unites millions of watch lovers from all around the world to share in their passion, together – that global unification is something I know well and am thrilled to be a part of.”
Ronaldo has been vocal about his love of fine timepieces in the past, through his partnership with Jacob & Co. as well as regularly being pictured with high end watches. Including at the 14th Dubai International Sports Conference in 2020, when he stepped out wearing the most expensive Rolex ever-made, the GMT Master Ice, which is set with 30 carats of diamonds on its dial, bezel and bracelet and worth around half a million dollars.
“No one brings passion for luxury watches to the world stage quite like Cristiano. He has already solidified his place as one of the greatest athletes in history, and as an investor shows astute knowledge of world-class luxury and technology,” commented Chrono24 founder and co-CEO Tim Stracke.
Chrono24 is an online marketplace specialising in luxury watches. It serves as a platform for buyers and sellers to connect and trade new and pre-owned luxury watches from various brands. Chrono24 was founded in 2003 by Tim Stracke, Dirk Schwartz, and Michael Krkoska, and it is based in Karlsruhe, Germany.
