IWC Schaffhausen Launches New Chronograph With Mercedes-AMG

Lindsay Judge   |   23-05-2021

IWC Schaffhausen and its long-standing partner Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”.


The first IWC 43mm Pilot’s Watch Chronograph in titanium it is powered by the IWC manufactured 69385 calibre movement as well as the first Pilot‘s Watch Chronograph with a case made of extremely light and scratch-resistant titanium. The Grade 5 titanium finish offers a matte grey appearance, inspired by AMG’s signature Selenite Grey Magno paint finish. The dial features precisely woven carbon fibre, a material directly derived from AMG’s aero components. The black carbon dial provides the perfect contrast to the silver chronograph sub-dials, reminiscent of motorsport instruments.



The all-around performance watch is powered by the IWC-manufactured calibre 69385, a robust and precise chronograph movement that enables stop time measurements of up to 12 hours. The chronograph function is controlled by a column wheel, an intricate component with two functional levels. The Mercedes-AMG logo is emblazoned on the tinted sapphire crystal case back. The timepiece is fitted with a black embossed calf leather strap with contrast stitching and folding clasp.



The watch marks the latest in a long partnership between the Swiss watch manufacturer and the German car brand who share many values including the pursuit of technical perfection and uncompromising quality.

“IWC Schaffhausen and Mercedes-AMG share both a passion for performance and design, as well as a commitment to engineering excellence down to the smallest detail. Over the last 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and we have created many lasting memories for our clients. Today we are proud to introduce Mercedes-AMG as a permanent feature of our Pilot‘s Watch Collection, starting with the Pilot‘s Watch Chronograph Edition AMG”, says Christoph Grainger-Herr, CEO of IWC Schaffhausen.



The Pilot’s Watch Chronograph Edition “AMG” is available for pre-order from 21st May online at, through IWC boutiques and authorised retail partners. The timepiece is eligible for registration under the My IWC care program and thus benefits from a 6-year extension to the standard 2-year International Limited Warranty.