Swiss watchmaker Jaeger-LeCoultre has opened a new boutique in Bahrain, located at the Marassi Galleria in Marassi Al Bahrain, Diyar Al Muharraq. The launch marks a strategic milestone in the Maison’s continued expansion across the Middle East.
The boutique design draws inspiration from Jaeger-LeCoultre’s home in the Vallée de Joux, Switzerland. The interior incorporates organic materials and natural tones to create a calm, immersive environment reflecting the brand’s heritage of watchmaking and innovation.
The new space offers a comprehensive brand experience for collectors and enthusiasts alike. Features include a private VIP lounge, a Calibre Wall, and a Personalisation Wall. The Calibre Wall presents a selection of movements from the more than 1,400 calibres created by the brand to date, grouped by themes such as Precision, Chiming, Functional, and Thin & Small. A touch-screen display allows visitors to explore behind-the-scenes videos from the “Behind the Calibres” series.
The Personalisation Wall encourages clients to customise their timepieces. An interactive Strap Bar allows experimentation with a variety of strap materials, colours and stitching combinations. Customers are also offered examples of engraved and lacquered Reverso casebacks, providing inspiration for creating bespoke designs on Monoface Reverso models.
The boutique showcases Jaeger-LeCoultre’s current collections, including the Reverso, Polaris, Rendez-Vous, Master Ultra-Thin, Master Control, Duometre, and Master Grande Tradition lines. The Atmos clock, a perpetual timepiece powered by changes in air temperature, is also on display.
This year, the brand is paying tribute to the centenary of the 1925 Exposition des Arts Décoratifs in Paris, which marked the birth of the Art Deco movement. This artistic style became the defining aesthetic of the Reverso, now recognised as one of the most iconic watch designs in the world.
The boutique is situated on the first floor of Marassi Galleria and is open from 10am to 10pm, Saturday to Wednesday, and from 10am to midnight on Thursdays and Fridays.
