Panerai has opened its first pop-up store in the Middle East.
Located in The Dubai Mall, the new pop-up store will be running from until November 9th.
The design of the store is a reminder of the brand’s link to the sea and its long roots embedded in the history of the Italian navy.
Visitors are invited to experience a one-of-a-kind shopping experience while discovering the brand’s legacy and its unique approach to innovation.
“The opening of this pop-up is a milestone for Panerai in the region. We keep growing and we want to offer our clients new experiences to bring them closer to our universe. We are looking forward to welcoming our loyal Paneristis and attracting new faces to the Panerai family,” explained Gaby Bitarian, Brand Director, PANERAI MEI.
A range of Panerai watches will be on display including the new Luminor GMT Spirit of the Union (PAM01971) which has been created in celebration of the UAE’s 50th anniversary.
The limited edition watch of just 200 pieces will be available only at UAE boutiques and numbers 000 and 200 will be auctioned in collaboration with Christie’s. All proceeds will go to the Noor Dubai Foundation, a non-for-profit organisation based in the UAE which works in the prevention of blindness and visual impairment in people around the world.
The store is now open at The Dubai Mall and runs until November 9th 2021.