FIRST LOOK: Roger Dubuis Collaboration With Lamborghini

Diana Bell-Heather   |   20-09-2017

Roger Dubuis Lamborghini watch

Excalibur Aventador S in Arancio Argos.


For lovers of super cars and unique timepieces, Roger Dubuis Lamborghini collaboration is going to be right up your fast lane.


The partnership between the two iconic brands seems like a no brainer as both are blessed with a deep rooted heritage and the creative flair to design something special.


 Aventador S collection is a result of a shared focus on aesthetics and the ability to ignore any limits. Determined to create an ultimate experience, a bit like sliding into a Lamborghini we imagine, the teams have shared their respective design skills.


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This resulted in two models combining noble and high-tech materials while ensuring top-rate performance. They used multi-layered carbon and C-SMC carbon based on the same technology as that is applied in Lamborghini cars, which has never been done before.


Sounds pretty straight forward so far, but how do you marry the materials with a sporting and sophisticated look while also maintaining a sense of luxury? Roger Dubuis engineers and designers created a charismatic power control display forming a central signature in the middle of the watch – just like in a sports car.


“Combining our in-house talents to deliver exceptional timepieces and unique experiential value naturally implies shifting into high gear, our favourite mode of operation,” said Roger Dubuis CEO Jean-Marc Pontroué.


Roger Dubuis Lamborghini watch

Excalibur Aventador S in Giallo Orion yellow paint code.


The Excalibur Aventador S is available in two interpretations epitomising the “Dare to be rare” concept through respective 88- and 8-piece limited editions. The former bears the Lamborghini Giallo Orion yellow paint code, while the even more exclusive series comes in Arancio Argos.


Chief Executive Officer of Automobili Lamborghini added “Lamborghini Squadra Corse is constantly evolving as a trend setter in the race segment. Always respecting these traditions, we aim to impress and thrill our customers and fans of the brand all over the world.”


What’s next for this blossoming collaboration? From spring 2018 onwards, you’ll spot Roger Dubuis on-track presence as one of the main sponsors of the Lamborghini Super Trofeo: the legendary Lamborghini one-make series.


The ability to produce something extraordinary and desirable has never been a problem for Roger Dubuis and Lamborghini, and this latest venture will hold a proud place in anyone’s watch collection.