TAG Heuer Presents a New Luxury Smartwatch

Lindsay Judge   |   15-08-2022

TAG Heuer has released a special limited edition connected watch in partnership with Porsche.

 

The TAG Heuer Connected Calibre E4 – Porsche Edition offers a striking frozen blue look inspired by the Taycan and features advanced controls for Porsche owners.

 

This luxury connected watch is inspired by Porsche’s all-electric Porsche Taycan collection, with exclusive Wear OS features for Porsche owners where information from their car is displayed directly on the watch face.

 

 

The watch follows the launch of the TAG Heuer x Porsche Carrera Chronograph, which celebrated the two companies’ rich history of motor racing heritage and the launch of a global partnership in 2021. The TAG Heuer Connected Calibre E4 – Porsche Edition also offers Porsche owners and fans access to TAG Heuer’s ever-growing ecosystem of exclusive sports, wellness apps and elegant watch faces.

 

Both the physical watch and the software have design features in the same shade of frozen blue used in the iconic electric Taycan, which evokes the car’s exterior. Wearers of the TAG Heuer Connected Calibre E4 – Porsche Edition will have access to an exclusive watch face, available only to owners of the special Porsche smartwatch.

The watch face was inspired by printed circuit boards and racing circuits, offering an animated visual effect which connects TAG Heuer watches and Porsche cars with a feeling of technology and speed. The watch also offers complications which display information from compatible Porsche models directly on the watch face, such as car battery percentage and total mileage.

 

“For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons – as well as highlights the sustainable innovation of the Taycan.” Said Frédéric Arnault, CEO of TAG Heuer.

 

The limited edition watch is available from September 2022.

 

 

TAGS