Tiffany & Co. has relaunched its Atlas watch collection for 2025, unveiling a modernised design and advanced technical features while maintaining the timepiece’s historical significance and recognisable aesthetic.
Originally introduced in 1983, the Atlas watch pays tribute to the Atlas clock installed by Charles Lewis Tiffany above the brand’s original store at 550 Broadway, New York, in 1853. This public timepiece, supported by a statue of the Greek titan Atlas, became an early landmark of the city. Both the clock and statue now reside at the company’s flagship location at 727 Fifth Avenue.
The new Atlas collection is offered in three sizes—29 mm, 34 mm and 38 mm—with dial colours including Tiffany Blue® and silver. A prominent design feature is the dial’s bold Roman numerals and sector-style layout, enhanced by a bevelled outer ring to create visual depth. Each watch is housed in a steel case, with a choice of an integrated bracelet or, for the 38 mm model, a brown calf leather strap. Diamond-set bezels are also available on the 29 mm and 34 mm versions.
The 29 mm model is powered by a solar movement developed with Swiss manufacturer La Joux-Perret. A two-minute exposure to sunlight enables 24 hours of runtime, while four hours of indoor lighting is sufficient for the same. When fully charged, it offers a power reserve of up to eight months.
The larger 34 mm and 38 mm models feature self-winding Swiss mechanical movements with a 50-hour power reserve and an additional seconds display. These are a marked advancement over the quartz movements used in earlier editions.
All models now offer a water resistance of 10 ATM, double that of the previous generation. Design details include a faceted crown with a Tiffany Blue® disc, engraved Roman numerals on the caseback matching those of the original Atlas clock, and contrasting satin and polished finishes across the case, bracelet and lugs.
The new Atlas range underscores Tiffany & Co.’s commitment to blending heritage with innovation, reaffirming the brand’s position in contemporary watchmaking. Each model is Swiss-made and backed by a five-year international warranty.
