Chanel Presents The Premiere Boy Watch: A Watch For Women With Masculine Allure

Eliza Scarborough   |   04-06-2017

The octagon shape brings the emblematic and iconic Première watch to mind, as a tribute to the legendary N°5 bottle and to Place Vendôme. A creation inscribed in the watchmaking vocabulary of the House with its sober, refined design, strong lines, and its signature shape. The design is both contemporary and classic, and its angles are polished or satin finished.

With a masculine inspiration, Chanel takes its first feminine creation, the Première, into masculine territory. The Première Boy watch holds within the art of twisting the elements from the masculine wardrobe so dear to Mademoiselle Chanel. With its enigmatic name it doesn’t think twice about shaking up the classic, feminine watchmaking codes.

The engraved strap, woven from steel threads, reveals great technical prowess. To recall the richness of the fabric, the Tweed motif had to be deeply and precisely stamped onto it, while at the same time retaining great suppleness to ensure highly comfortable wearing. The realisation took many months to perfect. The mastery of this technique made it possible to integrate braiding that highlights the contours of the Tweed strap, the same braiding that marks the contours of the Chanel jackets, edging the pockets and the bottom of the sleeves.

The octagonal form of the deployant buckle recalls the Place Vendôme and the octagonal shape of the N°5 bottle-stopper.