Swiss Haute Horlogerie manufacturer Audemars Piguet has announced a partnership with British luxury fashion house, Ralph & Russo.
The collaboration brings together two family-owned businesses and highlights Audemars Piguet’s dedication to creativity and sheds light on the common values of craftsmanship and quality that is shared by the two companies.
Audemars Piguet’s latest Royal Oak and Royal Oak Concept models will complement Ralph & Russo’s Spring/Summer 2021 Prêt-à-Porter collection this fall, to mark the beginning of the partnership. These unique pairings will highlight how the two brands’ latest collections mirror one another in savoir-faire and refinement.
François-Henry Bennahmias, Chief Executive Officer spoke of the partnership: “Audemars Piguet has always developed cross-disciplinary collaborations that have fuelled the creativity of our artisans. Our partnership with Ralph & Russo came together naturally. I was struck by Tamara Ralph and Michael Russo’s warm welcome when we first met; they represent talent at the highest level mixed with simplicity and authenticity. The fun part was when we actually realised that our watches had already been paired with their exceptional designs many times by clients in real life who didn’t need to wait for this partnership to match our two brands!”
The partnership will combine inventive design with the technical precision of the age-old skills and savoir-faire that remains at the heart of both brands. With teams of highly trained artisans, each expert in fields old and new, Ralph & Russo and Audemars Piguet consistently reinterpret and develop coveted skills to set pioneering trends within their industry, while bringing people together all over the world through a unique language of emotions.
“We have long been admirers as well as clients of Audemars Piguet and their exceptional watches, and as such, were thrilled by the prospect of a partnership. Beyond our personal affinity for the brand, we felt a strong connection and alignment through our mutual dedication to both uncompromising craftsmanship and the creation of wonderfully unique styles that withstand the test of time. Given we both share the same core values and ethos for our respective brands, we feel this is just the beginning of what we hope will be a longstanding relationship and look forward to officially launching our partnership with Audemars Piguet this fall.” Said Tamara Ralph, Creative Director of Ralph & Russo and Michael Russo, Chief Executive Officer.
Audemars Piguet’s new Royal Oak Selfwinding and Royal Oak Concept Flying Tourbillon have a feminine touch of elegance. The models are now available to buy at retailers.