For Spring, Andraya Farrag, founder and creative director of BEDOUIN, looked for inspiration from photographs of model and actress Margaux Hemingway shot in 1978 by American photographer David Hume Kennerly, at her grandfather Ernest Hemingway’s Cuban home, just outside of Havana, Finca Vigia.
Named Lost in Havana, Farrag’s latest SS18 focused deeply on the sense of strong femininity and seeks to captivate the fresh colours, with delicate silhouettes and feminine detailing.
“More than a straight-up Cuban-inspired collection, this season is a reflection of the life that Margaux led while in Havana. Where she might be standing in front of the cameras in this now quite iconic 70s shoot, for all the world to see, the images actually tell a different narrative; of someone who is quite possibly lost, and completely exposed, yet also quietly powerful. That’s what this collection speaks volumes about, a strong feminine woman, who’s not afraid to show vulnerability but can also take on the world,” the designer quotes.
The colour palette displayed cool tones of white, with pink and green hues and hints of orange. As usual, the tailoring is impeccable, and for this season Farrag focused on masculine shapes and cute- including three-piece suits, boxy waist-cropped jackets and slim-leg pants; along with traditional organza shirt and dresses in cotton jacquard.
We also see lots of frills and dresses that are very easy to wear and goes with everything you own. As for the prints, they are inspired by exploration and travel, also some of the prints were also exclusively hand-painted for the regional brand.
Sourcing organic materials is still a very big factor for Andraya, and working with sustainably traced fabrics continues to be a priority every season.
Check out the full BEDOUIN SS18 collection in the gallery above, the collection will be available in stores and online from February 2018.
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