The iconic marque, Rolls-Royce, has unveiled several new bespoke automobiles this season.
Spectre Escapism
The house announced commissions of its Ghost Extended, Phantom Extended and Spectre this week..
According to the house, the striking Bespoke creations will make their public debut at the 18th Beijing International Automotive Exhibition (Auto China 2024), commencing on Thursday 25th April.
Ghost Extended Expressionism
Each exterior colourway captures a fleeting moment in time from a number of remarkable destinations around the world. These range from the vivid bloom of the Lantana flower in South America to the stunning sands of Sicily’s Cala Luna beach and the expansive sunsets witnessed on Boracay Island in the Western Visayas in the Philippines. Inside each ‘Spirit of Expression’ motor car, a recurring celestial motif celebrates the night sky above these extraordinary locations and the inspirational power of the stars.
Spectre Escapism
Each of these one-of-one commissions has been envisioned as part of a global creative collaboration between the marque’s designers in Goodwood and the Bespoke designer based permanently in the Rolls-Royce Private Office Shanghai.
Through the growing Private Office network – currently operating in Goodwood, Dubai and Shanghai, with further international launches planned for 2024 – RollsRoyce is immersing its talented creatives in luxury hubs around the world.
Phantom Extended Magnetism
Discussing the new creations, Chris Brownridge, CEO, of Rolls-Royce Motor Cars said: “These unique motor cars have been designed and crafted for our clients in China, who see the world as their home and rightfully demand super-luxury products that reflect their personal tastes through finishes, materials and contemporary crafts. Each Spirit of Expression commission tells its own story, inspired by locations around the world that resonate with our clients in the region — from the beaches of Sicily to the sunset on Boracay Island. Our artisans have brought these concepts to life with exquisite Bespoke craftsmanship, including a unique celestial-inspired motif created using embroidery and stainless steel. These individual motor cars exemplify the power of our Private Office strategy. By placing Bespoke designers in super-luxury centres around the world, they are even better placed to translate regional preferences and codes of luxury into fabulously personal and emotionally resonant Rolls-Royce motor cars, creating ever-more value for our clients.”
