Ralph Lauren Celebrate SS24 With A Yacht Event In Dubai

Emma Hodgson   |   23-04-2024

Ralph Lauren hosted an exclusive yacht event at the Dubai Harbor, in celebration of the launch of the Spring/Summer 2024 collections.

Those aboard were welcomed with signature drinks and a performance by DJ Moana, while cruising around city landmarks from sunset until dusk. 

The romance and artistry of Ralph Lauren’s timeless American style was at the centre of the summer experience.

Guests were transported into the world of Ralph Lauren upon stepping onto the yacht, which featured a curated assortment of signature fabrics and decorative accessories from the Ralph Lauren Home collection. The “World of Ralph Lauren” space was brought to life through vibrant guest looks with pieces from Ralph Lauren Collection, Ralph Lauren Purple Label and Polo Ralph Lauren ready-to-wear and swimwear.

The Spring/Summer 2024 Collection celebrates the freedom of personal style, reflecting the individuality of a woman who is timeless and modern, bold and romantic, sophisticated and vibrant – always grounded in a spirit of authenticity. The Collection is enhanced with Ralph Lauren’s newest bag, the RL 888, which complements the essence of the season.

With European craftsmanship as the central focus, Purple Label’s Spring/Summer 2024 collections find their inspiration in the romance of a sun-soaked holiday spent along the Amalfi Coast, where the timeless glamour of windswept views and centuries-old villas offers an idyllic backdrop for the enduring products that make up the world of Purple Label.

The men and women’s Spring/Summer 2024 collection is available in Ralph Lauren stores throughout the Middle East and on the Ralph Lauren website. The Ralph Lauren Home collection is available in Tanagra stores and on the Tanagra website and on the Ralph Lauren website.