Prada Tropico launches its second experience in the United Arab Emirates, we discover the hypnotic shop windows and exclusive pop-up boutique.
Located at the Mall of the Emirates, Dubai, shoppers can discover an exclusive collection of colourful accessories for men and women. From raffia style bags to bold and bright hats and small accessories, you’ll find everything you need for a summer vacation.
The pop-up itself is unmissable with multiple combinations of coloured stripes and vibrant lighting effects to create a hypnotic retail experience. The multicoloured designs can be found in two different locations within the mall; the permanent Prada store located on level one and the ground floor pop-up beneath the central glass atrium.
In the Prada pop-up section, the large, ivory-white and green stripes mark the entrance and give way to an explosion of stylised tropical forest, with hundreds of Prada hats of various colours, models and materials growing like leaves and flowers on green metal trunks and branches. Collections of shoes and bags can also be found here, creating a luxurious accessory wonderland.
In the windows, meanwhile, intense contrasting colour pairings and geometric patterns create graphic effects, playfully creating an opposition between the interior and exterior. Inside, the displays are dominated by a neon Prada triangle, an iconic symbol of the brand.
Coloured stripes also feature in the garments in the store’s special collection, giving a burst of energy to flowing silk blouses, mini, calf-length and full skirts, distinctive terry-effect knitwear and casual men’s shirts and shorts.
